Notzarella is a market leader in Australia when it comes to non-diary pizza cheese. With a growing vegan and lactose-intolerant population, the sky’s the limit.

Our aim in the project was to help Notzarella’s customers choose and then find the product. It was decided that unlike many existing non-dairy cheeses, Notzarella would look like cheese. To this end a simple square shape and round label were chosen, with a 1950′s inspired, but modernly stylised design.

The website was a relatively simple affair, modelled after the product itself. Keeping the actual product image visible at the top of each page helps with brand and product recognition.

Although Notzarella aren’t employing us to manage their content, we did help them keep things simple and organised, with a simple homepage layout. Like all our websites, it’s retina display and phone/tablet ready form the get-go.

Congratulations to Notzarella a successful first year of business. Wishing you many more.

Visit Notzarella to see what they’re up to.

Earl travels the world on a permanent basis, documenting his adventures at WanderingEarl.com.

Digital Empowerment has been reenlisted to give WanderingEarl a visual refresh in early 2013. Stay tuned!

Congratulations Earl! We all enjoy your interesting stories. Keep them coming in 2013.